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Claire’s Announced As Cybersmiler Of The Month Award Winner For October


Ordinarily, the Cybersmiler of the Month Award is awarded to celebrities who go out of their way to make the lives of others better, but we think the entire company of Claire's deserve recognition for all their amazing work to make the internet a kinder, brighter place - to us they are the biggest stars of all!

We are happy to announce high street retailer Claire’s as the Cybersmiler of the Month Award Winner for October! In case you’ve been living on the moon recently and missed the announcements of our incredible partnership with Claire’s, here’s a quick update – Throughout Bullying Prevention Month, we have been working together across North America, Canada and the U.K. to raise vital funds for Cybersmile while encouraging young internet users to promote kindness and follow their dreams.  More than 2000 Claire’s stores participated in the EU, North America and the U.K.

Claire’s have been working especially hard behind-the-scenes to create a truly memorable campaign, by delivering promotional materials to thousands of stores around the world while incentivizing their staff to raise as much money as possible for Cybersmile – enabling us to provide support for young and vulnerable internet users around the world, while promoting an internet free of bullying, fear, threats and abuse.

“As a company, Claire’s have gone above and beyond to make what was already a great alignment a perfect one. I have no doubt whatsoever that the amount of young internet users that have been educated through this campaign, combined with the support that Cybersmile will be able to provide through the money raised, will literally save childrens lives.”

Scott Freeman, CEO, The Cybersmile Foundation

From building a brand new microsite containing advice for dealing with cyberbullying, inspiring celebrity positive playlists, providing an EPIC giveaway prize, creating promotional art-work and bringing together key influencers to spread the positive messages of the partnership – Claire’s have facilitated a life-changing and potentially life-saving campaign which we feel deserved an award!

Thank you and congratulations!

We are eternally grateful to everybody involved in this campaign ranging from all those who donated in-store, all the behind-the-scenes staff at Claire’s, the decision makers for choosing us for such an effective campaign and every single worker at every Claire’s store around the world who promoted this amazing partnership! We would like to say a very special thank you to the two stores who raised the most donations during the month, Store 6378 MEADOWOOD MALL, Reno, NV in the U.S. and Store 478 White Rose, Leeds in the U.K. for going above and beyond to encourage kindness and positivity while helping customers learn about cyberbullying and online abuse!

The Claire’s store at Meadowood Mall, Reno, NV raised the most donations in all of North America with an amazing total of over $1500!

The Claire’s store at White Rose, Leeds, U.K. raised the largest amount of donations in all of the U.K. with a total of over £600!

We absolutely love it when a plan comes together, and this one certainly did! As one of the world’s leading retailers of fashionable jewelry and accessories for young women, teens, tweens and kids, it is so heartwarming to see the company putting all their market power to good use by making the internet a brighter, kinder place – well done Claire’s, you truly are worthy winners of the much coveted Cybersmiler of the Month crown!

You can explore the Cybersmiler of the Month Award winners Hall of Fame to see a full list of previous recipients and learn more about becoming a brand sponsor of the award here.

If you hear of any celebrities or brands going the extra mile to make our world a better place, let us know! For further information about our work or for help with cyberbullying, please explore the suggestions below.

How amazing is this then?!! Tweet us your thoughts about the partnership @CybersmileHQ.