Cybersmile and Sugarscape team up against cyberbullying with Feel The Love Fortnight
Anti-cyberbullying non-profit organisation The Cybersmile Foundation has teamed up with media partner Sugarscape to promote internet positivity, with a two-week online event ahead of Stop Cyberbullying Day.
Feel The Love Fortnight will run from 5th – 19th June and will encourage their combined audience of over two million unique monthly visitors to pass on positivity and share a little love online.
Having worked together on monthly content since 2014, Sugarscape’s unrivalled engagement within the teen demographic will allow the Cybersmile team to raise new levels of awareness for cyberbullying ahead of their annual Stop Cyberbullying Day on Friday 19th June.
The two-week campaign will feature daily competitions and dedicated content around themes of digital abuse, technology and inspiring online stories, building in Sugarscape’s trademark celebrity insight to focus attention on an ever-growing problem for today’s youth.
“Sugarscape is proud to be partnering with The Cybersmile Foundation on Feel The Love Fortnight – two weeks dedicated to spreading positivity across the internet. Online abuse is something many of our readers have experienced on one level or another, so this is an issue close to our hearts – particularly as maintaining a positive stance and generally just being nice, really, are at the core of our editorial strategy. #FLTF people – pass it on.”
Lizzie Cox, Editor, Sugarscape
“Cybersmile is excited to work with our partners at Sugarscape to spread some positivity for Feel The Love Fortnight. Cyberbullying and digital abuse commonly affect the young people who are Sugarscape’s key audience and we hope that together we can raise more awareness of the support and resources that we have to offer to victims.”
Scott Freeman, Founder, The Cybersmile Foundation
Using the hashtag #FTLF, Feel The Love Fortnight will include a call to action on social media, encouraging the audience to pass on messages to friends, loved ones and people they admire. In the style of previous viral campaigns, the initiative encourages participants to nominate others to get involved, sending messages of love across the internet!
Wahoo! Have you been enjoying Feel The Love Fortnight so far?? There are loads of ways you can get involved – post a picture for our #FTLF sharing campaign, answer burning research questions in our polls and WIN LOADS OF PRIZES! Head over to the official Feel The Love Fortnight section on Sugarscape to find more…