Introducing Cybersmile Insights: Our Newest Research Program

Cybersmile Insights 2025 launch

We are excited to announce the launch of Cybersmile Insights, our new research and trend analysis program that enables us and the public to better understand key social issues and provide early warning reports for new and emerging trends.

The new data-led program offers a dynamic perspective of our relationship with technology and social media through a number of methods, including regular international research studies, information from Cybersmile Assistant, social listening tools, public feedback, external data sources, and other useful channels.

To ensure quality of data, we employ independent research consultants. Additionally, our internal panel of leading international experts provides regular feedback on report themes and research findings.

Research and understanding are key to solving problems. We are thrilled to be launching Cybersmile Insights to better understand emerging problems and share our findings directly with stakeholders. Our hope is that this program will help raise awareness and find solutions to the problems affecting people so deeply.

Scott Freeman, CEO, The Cybersmile Foundation

Findings from the program will be crucial for regular updates to our support services, education resources, volunteer training, media partnerships, and policy work. The program can also be utilized by journalists, academics, educators, brands, and NGOs, who can all subscribe to receive the latest data directly to their email inbox. Further key features of the program include:

Frequent Research

Regular research reports exploring key issues offering regional breakdowns, demographic segmentation with highlights on emerging trends, and actionable recommendations.

Early Warning Reports

Snapshot bulletins identifying emerging risks such as new harmful trends and sudden spikes in specific regions or among particular demographics. This includes highlighting the impact of new platforms or technologies such as AI and VR.

Data Visualization

Visual interface illustrating a breakdown of findings, trends, graphs, key takeaways, and raw data from Cybersmile research activities.

Media Briefing Packs

Pre-prepared kits for journalists that include media-friendly statistics, quotes from leading experts, research infographics and charts, press releases, citation templates, and methodology information. Media professionals can register for updates here.

Volunteer & Partner Resources

Insight-led training modules for volunteers and partners that include guidance, prevention, and support strategies for NGOs, educators, and policymakers.

Ongoing Collaborations

Long-term partnerships with leading academics, educators, NGOs, brands, and governments to expand our collective understanding and further our mission. You can learn more about partnering with Cybersmile here.

Stakeholder Support

The latest data, emerging trends, and safety warnings shared with relevant stakeholders for a collective response:

Policymakers & Regulators

Evidence for decision-making.

Media & Journalists

Unique, credible research insights.

Volunteers & Advocates

On-the-ground support and resources.

Parents & Educators

Accessible findings and useful tips.

Industry Stakeholders

Trends that guide responsible design.

Researchers & Academics

Open datasets for further study.

Comprehensive Focus

Exploring a broad range of important issues and identifying emerging trends, including:

  • Cyberbullying and online harassment
  • Social media use
  • Screen time and device addiction
  • Mental health
  • Digital wellbeing
  • AI and automation
  • Media literacy
  • Body image & comparison culture
  • Financial scams and exploitation

Diverse Formats

Subscribed users receive the latest findings and updates directly via email, or they can explore the Cybersmile website to view them manually. Communication channels for regular updates include:

  • Website – Cybersmile reports hub with open access to reports.
  • Email Newsletter – Regular digests of findings and updates.
  • Press Releases – Notifying the media of new reports.
  • Official Statements - Early warning advisories and key data alerts.
  • Campaigns – Highlighting visual data, expert commentary, and reels.
  • Webinars & Roundtables – Invite-only events for stakeholders to discuss findings.

As we continue our mission for systemic change, we hope that Cybersmile Insights offers all stakeholders a credible and reliable source of data from the ever-changing field of technology-related wellbeing.

For additional information about this project or anything else related to our work, please contact our Press Office.


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