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Cybersmile And Rimmel Launch Joint #IWILLNOTBEDELETED Campaign

The campaign follows a recent consumer survey carried out by Rimmel of over 11,000 women aged 16-25 across 10 countries. The survey discovered that there are an estimated 115 million images being removed from social media each year due to negative or abusive comments, and an alarming 46% of women who had experienced Beauty Cyberbullying went on to self-harm in some way.

Following the recent announcement of a new long-term partnership with Rimmel and to celebrate Anti-Bullying Week 2018, we are proud to announce the launch of our joint #IWILLNOTBEDELETED campaign.

“We are excited to be working alongside Rimmel to launch #IWILLNOTBEDELETED as part of our ongoing efforts to promote self-expression while encouraging people to embrace their own beauty. Too many people are being limited by a fear of other peoples prejudices and we want to empower them and set them free.”

Dan Raisbeck, Co-Founder, The Cybersmile Foundation

#IWILLNOTBEDELETED will tackle the growing issue of Beauty Cyberbullying which is affecting millions of people around the world each year by encouraging people to embrace their own unique beauty and share #IWILLNOTBEDELETED on social media. The campaign is supported by a diverse cast of social media influencers and celebrities including Cara Delevingne, Rita Ora, Chessie King and kicks off with a powerful campaign video that showcases various women affected by Beauty Cyberbullying.

The launch follows a recent consumer survey carried out by Rimmel of over 11,000 women aged 16-25 across 10 countries, to understand the scale and impact of Beauty Cyberbullying (download our Beauty Cyberbullying Toolkit to learn more.) Key findings from the survey include – an estimated 115 million images being removed from social media each year due to negative or abusive comments, and 46% of women who had experienced Beauty Cyberbullying going on to self-harm in some way.

“Cyberbullying related to beauty choices has a real impact on people long after the incident occurs. The idea that some people make decisions in anticipation or fear of potential bullying is heartbreaking.”

Cara Delevingne, Rimmel Ambassador

As part of Cybersmile’s long-term collaboration with Rimmel we are also in the process of developing ‘Cybersmile Assistant’, an AI driven smart assistant to help people affected by various online abuse related issues due to launch in January 2019. In addition to providing access to Cybersmile help and support resources, the innovative new product will eradicate wait-times and deliver geo-targeted resources, organizations and helplines to people in need, when and where they need it.

“As a global beauty company, Coty wants to contribute solutions that can positively impact prejudice and discrimination that stand in the way of self-expression and to raise awareness to affect positive changes in behavior. We look forward to working with The Cybersmile Foundation, our brand ambassadors, our colleagues worldwide and our consumers on this important issue.”

Sara Wolverson, Vice President, Rimmel Global Marketing

If you are affected by Beauty Cyberbullying or any other kind of online abuse, we can help. Visit our Cyberbullying and Online Abuse Help Center or learn more about our Total Access Support and how we can help you with your particular situation. For further information about Cybersmile and the work we do, please explore the following suggestions.

What are your thoughts about the campaign? Share your thoughts by contacting us or tweet us @CybersmileHQ.