We worked with Urban Decay to launch WORDS HURT IRL for a second consecutive year as part of our long-term partnership to address online bullying and abuse. The anti-cyberbullying campaign featured a hard-hitting video from world champion and world record-holding Paralympic swimmer Anastasia Pagonis.
The campaign featured a series of videos starring Anastasia, a firsthand victim of online abuse, which saw Anastasia share a range of tips to help people get the most out of social media while protecting themselves from online abuse.
As part of the campaign, we also partnered with Doja Cat for The Scarlett Tour, strategically placing QR codes at the shows and on display screens, encouraging people to scan using their phones to access interactive education programs designed to help them stay safe and help others online.