We teamed up with TLC to launch a multi-year campaign designed to tackle online abuse, raise awareness around cyberbullying, and encourage people to consider the power of their words when interacting online.
In 2025, we launched powerful PSAs featuring talent from TLC shows, including Baylen Dupree from the popular series Baylen Out Loud. The campaign was supported by TikTok with co-branded videos highlighting social media safety tools widely shared across TV and social media for maximum impact, bringing together the power of our collective platform to empower people to stay safe online and to be mindful of the potential impact that their words can have.
In 2024, the campaign included a call-to-action PSA that featured Whitney Way Thore from TLC's popular reality show My Big Fat Fabulous Life. In the series, viewers follow her journey after being diagnosed with polycystic ovarian syndrome, a disease that caused Whitney to gain weight. Whitney is confronted with bullying in her everyday life, both online and off, but continues to be a role model, teaching respect and how a kind approach to others can benefit everyone. As a positive body image activist for years, she always promotes self-love, acceptance, and happiness.
The PSA was featured on Cybersmile and TLC channels in the run-up to the new season launch of My Big Fat Fabulous Life, reminding and encouraging millions of viewers to be mindful of how they engage and interact online.