We are excited to announce a new partnership with Rainbow SpA, the creators of the iconic, globally recognized animated series Winx Club, to tackle online abuse while raising awareness of cyberbullying.
The initiative, titled "Spread Magic, Not Hate," is designed to promote the values of kindness and friendship that have embodied Winx Club and its beloved characters for the past 20 years. The long-term collaboration launches today in honor of World Mental Health Day.
For 20 years, Winx Club has inspired fans worldwide with its message of friendship, courage, and kindness. In today's digital world, promoting these values and standing against cyberbullying it's more important than ever. Our partnership with The Cybersmile Foundation will empower young people to spread magic and positivity while fostering a safe and supportive online community.
Iginio Straffi, Founder and CEO, Rainbow SpA
The first phase of the partnership will introduce custom, exclusive Winx Club content specially designed for the young adult audience who are particularly vulnerable to online negativity and cyberbullying. As part of the effort, Cybersmile and Rainbow will co-develop a Winx Club interactive education module promoting themes of kindness, friendship, empathy, and allyship. Once developed, this resource will be launched, with plans to expand the program as part of a multi-year partnership.
To celebrate the partnership, an exclusive Winx Club capsule collection of limited edition, co-branded merchandise will be made available globally through a new online store powered by Teemill. Proceeds from the collection will directly benefit Cybersmile's ongoing mission to create a safer and more positive digital environment.
We believe that both education and empathy are key to creating a kinder digital space. Teaming up with Rainbow and the iconic Winx Club characters offers us a platform to reach millions of young adults to help them navigate the challenges of cyberbullying and online abuse. Together with our newest partner, we're spreading a message of kindness when it's most needed.
Scott Freeman, CEO, The Cybersmile Foundation
Supporters are encouraged to join the conversation today by using #WorldMentalHealthDay on social media when showcasing their support for the values of kindness and compassion embodied by the fairies of Winx Club.
You can support the campaign by purchasing exclusive "Spread Magic, Not Hate" merchandise here.