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The Cybersmile Foundation and Instrumental Announce Official Partnership


Instrumental's expertise with global influencer campaigns will help Cybersmile reach millions of people around the world with positive and inclusive messages.

We are happy to announce an exciting new partnership with Instrumental, a company which launches global brand campaigns and has developed the world’s first tech driven A&R tool.

Working with clients such as Universal Music, NBC, Wella, RTL and Pepsi, Instrumental launches influencer campaigns that bring together leading bloggers, artists and public figures to promote new products.

Supporting Warner Music’s talent scouting efforts globally, Instrumental also develop and launch the careers of up and coming musicians with its own independent music label.

“Instrumental are thrilled to announce this partnership with Cybersmile, a charity we wholeheartedly support. Their promotion of a safer and more inclusive internet is extremely important to both our social and music talent and we couldn’t be happier to help support their positive message for the digital space.”

Conrad Withey, CEO, Instrumental

Instrumental participated in this year’s Stop Cyberbullying Day, supporting Cybersmile’s first ever video PSA and played a key role in bringing together exceptional talent to put forward a positive and inclusive message for the day. The PSA was viewed more than 500,000 times, and their efforts also increased the visibility of Stop Cyberbullying Day around the world with video messages from several teen stars including Johnny Orlando, Lauren Orlando and Mackenzie Ziegler.

“We are thrilled to welcome Instrumental as an official partner. Their global reach and unique expertise in influencer engagement makes them a leader in their field. With their support, we can engage with millions of young people around the world – changing and even saving lives through positive initiatives and raising awareness of the support services available to internet users in need.”

Scott Freeman, CEO, The Cybersmile Foundation

With Instrumental’s unique API tracking technology, talent filters and machine learning A&R Tool, they are able to discover new talent before anyone else. One of their recent successes includes discovering singer Scott Calum who’s single for ‘Dancing on My Own’ sold over 1 million units after he joined Instrumental in 2016, the most of any artist in the UK last year.

We can’t wait to start working with Instrumental in making the internet even more inclusive and diverse than it already is! For more information about Cybersmile and the work we do, please explore the following suggestions.

What are your thoughts about the partnership? Tweet us @CybersmileHQ.