Ten Toes Media

Official Partner (2021-Present)

Addressing the growing problem of online abuse within professional sports and their communities on social media.

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32M+

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Total Impressions

2M+

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Total Video Views

42K

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22K

People Educated

People Educated

“Incredibly excited to work with The Cybersmile Foundation to help further the progress they're making in promoting a more positive digital community. We've seen so many high-profile incidents of online abuse in sport so the opportunity to make a real difference is one we're really looking forward to.”

Josh HershmanMD, Ten Toes Media

Overview

We established a strategic partnership with Ten Toes Media to tackle the escalating issue of online abuse within professional sports and their communities. Our collaboration involved sharing expertise and resources with a shared goal of driving behavior change through consultancy, advocacy, and high-impact creative campaigns.

Through our partnership, we combined our expertise and networks to ideate and launch high-profile creative campaigns that raised awareness of online abuse and encouraged positive behavior change.

Shared Mission

The overarching goal of our partnership was to generate a shift in online behavior and foster a culture of respect, empathy, and inclusivity within professional sports communities. By utilizing our collective resources and knowledge, we aimed to empower athletes, fans, and stakeholders to actively combat online abuse and create a supportive and welcoming online community.