Home
Contact
Donate
Itv Og Thumbnail Primary

ITV

Official Partner (2022-2023)

Changing behaviors through media campaigns to challenge problematic cultures and promote positive digital citizenship.

More Videos

    2023
    Year Launched

    Initiative Launch Date

    5
    Key Outcomes

    Goals and KPIs Met

    1M+
    Impressions

    Total Impressions

    1M+
    Video Views

    Total Video Views

    “We knew, in trying to change online behaviours, that we needed to work with an expert partner who could make sure that what we created would have genuine impact. Cybersmile's insight and advice has been invaluable.”

    Sarah Hunt ITV
    Sarah HuntHead of Strategy and Communications, Social Purpose, ITV

    Overview

    We united with ITV on a shared mission to drive behavior change through powerful media campaigns, challenging problematic cultures, and promoting positive digital citizenship.

    Utilizing the power of broadcast media, we facilitated meaningful transformations in the online behavior and attitudes of large numbers of people through powerful content.

    Working closely with ITV, we shared knowledge and resources to develop powerful content designed to shape cultures and change behaviors through the reach and influence of ITV's broadcast infrastructure.

    Shared Mission

    Through thought-provoking content and impactful messaging, our work raised awareness of positive digital citizenship while promoting empathy and kindness. By challenging problematic cultures that perpetuate negativity and toxicity, we empowered individuals to become agents of change, fostering a culture of respect and compassion.