We forged a powerful partnership with EE to tackle the issue of sexist abuse targeted at female athletes while simultaneously promoting the importance of positive digital citizenship. With a shared vision of a safe and inclusive online community, we committed to addressing the unique challenges faced by women in the sporting world.
Utilizing the power of conventional and social media, we worked together to develop educational initiatives, campaigns, and resources that encouraged responsible and respectful online interactions. By empowering individuals to become allies in creating a positive online culture, we aimed to build an online environment where female athletes could thrive and feel supported.