We teamed up with BRITA to raise awareness of online abuse and promote a brighter, more inclusive internet. The collaboration brought together our collective power for good alongside NBA star Stephen Curry to educate and inspire internet users around the world.
To kick off the activities, we released a public service announcement (PSA) video. The PSA featured NBA star Stephen Curry and a lineup of guest speakers discussing the issue of online harassment and abuse. This PSA served as a powerful vehicle to raise awareness about The Filtered Life, a campaign launched as part of our partnership to shine a bright light on the good that still exists in the world, despite what can at times seem like an increasingly toxic and negative environment for many.
As part of our initiative, the "Filter Your Feed" app was developed and launched. This standalone app allowed users to filter out negativity from their social media feeds, creating a more uplifting and fun online experience. By providing users with the ability to customize their own social media experiences, we aimed to encourage a shift toward a more positive online community.