---
title: "Rimmel London | Cybersmile Partner"
description: "Learn how our work with Rimmel London tackled beauty cyberbullying and promoted freedom of expression."
image: "https://www.cybersmile.org/wp-content/uploads/2024/05/rimmel-og-thumbnail-primary.png"
url: "https://www.cybersmile.org/partner/rimmel-london/"
---

![Rimmel Og Thumbnail Primary](https://www.cybersmile.org/wp-content/uploads/2024/05/rimmel-og-thumbnail-primary.png)

# Rimmel London**

## Official Partner(2018-2020)

Tackling the growing problem of beauty cyberbullying and addressing the impact it can have on freedom of expression and mental health.

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Rimmel-London-Cybersmile-Campaign-Gallery-07-256x256.jpg)

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Rimmel-London-Cybersmile-Campaign-Gallery-013-256x256.jpg)

**

### More Videos

**

$7.4M

Emv

Earned Media Value

**

681M

Impressions

Total Impressions

**

751K

Video Views

Total Video Views

**

18.4K

Engagements

Total Engagement

“We spoke with several different organizations but immediately felt on the same page with Cybersmile. They work to promote diversity and inclusion by building a safer, more positive digital community.”

![Rimmel Logo Rectangle Primary](https://www.cybersmile.org/wp-content/uploads/2024/05/rimmel-logo-rectangle-primary.svg)

![Sara Wolverson](https://www.cybersmile.org/wp-content/uploads/2024/05/Sara-Wolverson.jpg)

Sara WolversonGlobal Vice President, Rimmel London

## Overview

We formed a long-term partnership with Rimmel London to tackle the growing issue of beauty cyberbullying as well as the impact that it can have on freedom of expression and mental health.

As part of our partnership, we launched our "I Will Not Be Deleted" campaign, aimed at empowering individuals to embrace and celebrate their own unique beauty while raising awareness of beauty cyberbullying and the effects it can have.

The campaign addressed various issues such as prejudice, discrimination, gender, and equality. By highlighting the damaging effects of beauty cyberbullying, we effectively encouraged a positive change in online behavior.

To mark the campaign video release, a special launch event took place in London, featuring Rimmel Ambassadors Cara Delevingne and Rita Ora. During the event, it was announced that Rimmel London would support us in developing an innovative artificial intelligence product called Cybersmile Assistant. This AI smart assistant aimed to provide support for individuals dealing with issues such as anxiety, cyberbullying, depression, eating disorders, and other mental health issues across five English-speaking countries.

## Our Goal

Our partnership centered around tackling beauty cyberbullying, promoting self-acceptance, and raising awareness of the issue through our high-profile "I Will Not Be Deleted" campaign. The launch of Cybersmile Assistant further strengthened our joint commitment to provide practical support and resources for individuals facing online challenges related to mental health and wellbeing.

## Awards & Nominations

The Rimmel London and Cybersmile I Will Not Be Deleted campaign was nominated for a total of four awards:

- [SABRE Awards (Finalist): Fashion & Beauty](https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-EMEA/2019-emea-sabre/2019-finalists)
- [Cosmetics Business (Shortlist): Top 10 campaigns of 2018](https://cosmeticsbusiness.com/cosmetics-business-reveals-top-10-campaigns-of-2018-150323)
- [PRmoment Awards (Shortlist): Corporate Purpose Campaign of the Year](https://www.prmoment.com/blog/the-prmoment-awards-2019-winners)
- [Annual (Shortlist): The Creative Industry's "Most" Award](https://creativepool.com/annual/2019/shortlist/)

The Cybersmile Foundation is a registered 501(c)(3) not-for-profit organization in the U.S. and as a registered charity in the U.K. (No.1147576)

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