Our creative "Wake Your Inner Dragon" campaign saw us team up with Dragon Mania Legends and six international make-up influencers to raise awareness of cyberbullying and celebrate freedom of expression while raising crucial funds for education and support services for those in need.
Leading creative make-up influencers unleashed their inner dragons by using make-up based on a special in-game dragon that players could purchase, with all profit (after platform fees) being donated to us. The influencers then encouraged their online communities to also 'unleash their inner dragons' and celebrate their own individual beauty by doing the same.