---
title: "Wake Your Inner Dragon | Cybersmile Campaign"
description: "An awareness and fundraising initiative with Dragon Mania Legends to promote diversity, self-confidence, and freedom of expression."
image: "https://www.cybersmile.org/wp-content/uploads/2022/09/Cybersmile-x-DML-anti-bullying-campaign-announcement-1024x1025.jpg"
url: "https://www.cybersmile.org/campaign/wake-your-inner-dragon/"
---

![Cybersmile x DML anti bullying campaign announcement](https://www.cybersmile.org/wp-content/uploads/2022/09/Cybersmile-x-DML-anti-bullying-campaign-announcement.jpg)

# Wake Your Inner Dragon

## Partner: [Gameloft **](https://www.cybersmile.org/partner/gameloft/)

An awareness and fundraising initiative with Dragon Mania Legends to promote diversity, self-confidence, and freedom of expression.

Launched in 2021

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-Gameloft-Wake-Your-Inner-Dragon-Thumbnail-02-256x256.jpg)

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-Gameloft-Wake-Your-Inner-Dragon-Thumbnail-03-256x256.jpg)

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### More Videos

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2021

Year Launched

Initiative Launch Date

**

2 Weeks

Duration

Total Duration

**

6

Key Outcomes

Goals and KPIs Met

**

€45K

Fundraised

Total Funds Raised

“This Wake Your Inner Dragon campaign carries a very important and powerful message: that we are all unique and that we should all try to embrace and celebrate our own individuality without feeling the need to conform to societal norms.”

![Dan Raisbeck Cybersmile](https://www.cybersmile.org/wp-content/uploads/2017/04/Dan-Raisbeck-Cybersmile.jpg)

Dan RaisbeckCo-founder, The Cybersmile Foundation

## Overview

Our creative "Wake Your Inner Dragon" campaign saw us team up with Dragon Mania Legends and six international make-up influencers to raise awareness of cyberbullying and celebrate freedom of expression while raising crucial funds for education and support services for those in need.

Leading creative make-up influencers unleashed their inner dragons by using make-up based on a special in-game dragon that players could purchase, with all profit (after platform fees) being donated to us. The influencers then encouraged their online communities to also 'unleash their inner dragons' and celebrate their own individual beauty by doing the same.

## Impact Summary

- €45K raised for Cybersmile
- Empowered people to recognize their differences are superpowers
- Developed two educational resources focusing on inclusive gaming
- Utilized celebrities for maximum social and cultural impact
- Raised awareness of digital citizenship in gaming community
- Educated more than 15K people on key issue

## Tags

Body ConfidenceCommunity WellbeingCyberbullyingDigital CivilityEqualityFandomsFreedom of ExpressionHomophobiaIdentity BullyingInclusionKindnessLGBTQIA+Mental HealthSelf-EmpowermentSocial Media

The Cybersmile Foundation is a registered 501(c)(3) not-for-profit organization in the U.S. and as a registered charity in the U.K. (No.1147576)

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