Cybersmile Tweet For A Cause Campaign

Tweet for a Cause

Partner: Twitter

A creator-led anti-cyberbullying awareness campaign in partnership with Twitter to mark the launch of their first ever pro-bono initiative.

Launched in 2017

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    2017
    Year Launched

    Initiative Launch Date

    2 weeks
    Duration

    Total Duration

    4
    Key Outcomes

    Goals and KPIs Met

    100K+
    Likes

    Social Media Likes

    “We couldn't think of a better partner than Cybersmile to kick off Niche's Tweet For a Cause pro bono initiative. We are humbled to be a part of their mission to combat cyberbullying through the voices of our most influential and trusted content creators.”

    Leah Feygin
    Leah FeyginSr. Brand Strategist, Twitter

    Overview

    We teamed up with Twitter, powered by Niche's powerful global content creator network, to launch #TweetForACause, Twitter's first-ever pro-bono creator initiative. The inaugural campaign raised awareness about our mission to combat cyberbullying and online abuse.

    Content creators from the US and UK utilized the collective power of the Twitter platform to create and share original content that encouraged internet users to support and promote our work around the world.

    Tags

    Bystander ExperiencesCommunity WellbeingCyberbullyingDigital CivilityFreedom of ExpressionIdentity BullyingKindnessOnline AbuseOnline SafetyPersonal BoundariesSocial MediaTrolling