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Thunderclap

Launched in 2018

A viral online 'Thunderclap' utilizing the collective power of Cybersmile's network of celebrities, brands, and influencers.

101M

Audience

Total Audience

35.2K

Engagements

Total Engagement

2018

Year Launched

Initiative Launch Date

5

Key Outcomes

Goals and KPIs Met

“We are touched by the overwhelming support that our Thunderclap campaign has received from brands and public figures. It is reassuring that so many people are aligned with our mission for an inclusive internet and this gives us great hope for the future.”

Dan RaisbeckCo-founder, The Cybersmile Foundation

Overview

We built a powerful Thunderclap social impact campaign by recruiting the support of more than 750 influencers, brands, and organizations to pledge their public support for a kinder, brighter internet, creating a one-day social media reach of more than 100 million internet users.

Impact Summary

  • Reached 100M+ people with campaign message
  • Achieved 35K+ engagements on social media
  • Promoted the benefits of an inclusive internet
  • Utilized celebrities for maximum social and cultural impact
  • Elevated positive activists through campaign activities