---
title: "Thunderclap | Cybersmile Campaign"
description: "A viral online 'Thunderclap' utilizing the collective power of Cybersmile's network of celebrities, brands, and influencers."
image: "https://www.cybersmile.org/wp-content/uploads/2024/03/Thunderclap-campaign-1024x1024.png"
url: "https://www.cybersmile.org/campaign/thunderclap/"
---

![Thunderclap Campaign](https://www.cybersmile.org/wp-content/uploads/2024/03/Thunderclap-campaign.png)

# Thunderclap

A viral online 'Thunderclap' utilizing the collective power of Cybersmile's network of celebrities, brands, and influencers.

![](https://www.cybersmile.org/wp-content/uploads/2024/07/Zoe-Sugg-profile-256x256.png)

![](https://www.cybersmile.org/wp-content/uploads/2022/12/Thunderclap-Stop-Cyberbulying-Day-campaign-256x256.jpg)

**

2018

Year Launched

Initiative Launch Date

**

5

Key Outcomes

Goals and KPIs Met

**

35K+

Engagements

Total Engagement

**

100M+

Audience

Total Audience

“We are touched by the overwhelming support that our Thunderclap campaign has received from brands and public figures. It is reassuring that so many people are aligned with our mission for an inclusive internet and this gives us great hope for the future.”

![Dan Raisbeck Cybersmile](https://www.cybersmile.org/wp-content/uploads/2017/04/Dan-Raisbeck-Cybersmile.jpg)

Dan RaisbeckCo-founder, The Cybersmile Foundation

## Overview

We built a powerful Thunderclap social impact campaign by recruiting the support of more than 750 influencers, brands, and organizations to pledge their public support for a kinder, brighter internet, creating a one-day social media reach of more than 100 million internet users.

## Impact Summary

- Reached 100M+ people with campaign message
- Achieved 35K+ engagements on social media
- Promoted the benefits of an inclusive internet
- Utilized celebrities for maximum social and cultural impact
- Elevated positive activists through campaign activities

## Tags

Community WellbeingCyberbullyingDigital CivilityDigital WellbeingEqualityFandomsFreedom of ExpressionInclusionKindnessLGBTQIA+Mental HealthOnline SafetySocial MediaYouth

The Cybersmile Foundation is a registered 501(c)(3) not-for-profit organization in the U.S. and as a registered charity in the U.K. (No.1147576)

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