We built a powerful Thunderclap social impact campaign by recruiting the support of more than 750 influencers, brands, and organizations to pledge their public support for a kinder, brighter internet, creating a one-day social media reach of more than 100 million internet users.
2018
5
35K+
100M+
“We are touched by the overwhelming support that our Thunderclap campaign has received from brands and public figures. It is reassuring that so many people are aligned with our mission for an inclusive internet and this gives us great hope for the future.”
Co-founder, The Cybersmile Foundation
Overview
Impact Summary
- Reached 100M+ people with campaign message
- Achieved 35K+ engagements on social media
- Promoted the benefits of an inclusive internet
- Utilized celebrities for maximum social and cultural impact
- Elevated positive activists through campaign activities