Alongside Mixer, Microsoft's game streaming platform, we launched a joint creative campaign titled "The UnAwareness Movement," which was designed to focus on positive aspects of gaming such as sportsmanship and teamwork while taking away attention from trolls, bullying, and toxicity.
For the duration of the campaign, viewers on Mixer.com, the Mixer app, and Mixer on Xbox had the opportunity to support the movement and raise funds for Cybersmile by purchasing 'Embers,' Mixer's virtual currency. Embers could be used to activate the exclusive UnAwareness campaign-themed skills on their favorite Mixer streamer channels.