---
title: "The Unawareness Movement | Cybersmile Campaign"
description: "A creative awareness initiative designed to take attention away from toxic gamers with Mixer, Microsoft’s game streaming platform."
image: "https://www.cybersmile.org/wp-content/uploads/2024/05/Unawareness-Movement-Mixer-Campaign.jpg"
url: "https://www.cybersmile.org/campaign/the-unawareness-movement/"
---

![Unawareness Movement Mixer Campaign](https://www.cybersmile.org/wp-content/uploads/2024/05/Unawareness-Movement-Mixer-Campaign.jpg)

# The Unawareness Movement

## Partner: [Mixer **](https://www.cybersmile.org/partner/mixer/)

A creative awareness initiative designed to take attention away from toxic gamers with Mixer, Microsoft’s game streaming platform.

Launched in 2019

![](https://www.cybersmile.org/wp-content/uploads/2023/02/Cybersmile-Mixer-Fundraiser-256x256.png)

![](https://www.cybersmile.org/wp-content/uploads/2023/01/Mixer-and-Cybersmile-tackle-abuse-in-gaming-256x256.png)

**

### More Videos

**

2019

Year Launched

Initiative Launch Date

**

1 Year

Duration

Total Duration

**

5

Key Outcomes

Goals and KPIs Met

**

$100K

Fundraised

Total Funds Raised

“With The Cybersmile Foundation, we saw an organization with a history of forming deep partnerships with brands, working together to deliver truly ground-breaking campaigns to educate and raise awareness of the impact that cyberbullying can have.”

Josh MunseeDirector, Integrated Marketing, Microsoft, Xbox

## Overview

Alongside Mixer, Microsoft's game streaming platform, we launched a joint creative campaign titled "The UnAwareness Movement," which was designed to focus on positive aspects of gaming such as sportsmanship and teamwork while taking away attention from trolls, bullying, and toxicity.

For the duration of the campaign, viewers on Mixer.com, the Mixer app, and Mixer on Xbox had the opportunity to support the movement and raise funds for Cybersmile by purchasing 'Embers,' Mixer's virtual currency. Embers could be used to activate the exclusive UnAwareness campaign-themed skills on their favorite Mixer streamer channels.

## Impact Summary

- $100K raised for Cybersmile
- Developed gaming specific education and support resources
- Raised awareness of digital citizenship in gaming community
- Achieved mainstream media coverage of the campaign
- Encouraged gamers to take attention away from toxic behavior

## Media Highlights

- Variety, [Mixer Partners With The Cybersmile Foundation To Introduce Anti-Bullying Features](https://variety.com/2019/gaming/news/mixer-cybersmile-foundation-1203176258/).
- KnowTechie, [Mixer is partnering with Cybersmile to create the Unawareness Movement](https://knowtechie.com/mixer-unawareness-movement/).

## Tags

Artificial IntelligenceBystander ExperiencesCommunity WellbeingCyberbullyingDigital CivilityDigital WellbeingDoxingFreedom of ExpressionKindnessOnline AbuseOnline SafetyOnline SecurityPersonal BoundariesSwattingTrolling

The Cybersmile Foundation is a registered 501(c)(3) not-for-profit organization in the U.S. and as a registered charity in the U.K. (No.1147576)

Copyright ©2010-2026The Cybersmile Foundation