---
title: "State of Play | Cybersmile Campaign"
description: "A multi-channel anti-cyberbullying campaign featuring research, awareness activities, and a roundtable event with CO. by Colgate."
image: "https://www.cybersmile.org/wp-content/uploads/2023/11/State-of-Play-Campaign-Cybersmile-01.webp"
url: "https://www.cybersmile.org/campaign/state-of-play/"
---

![State Of Play Campaign Cybersmile 01](https://www.cybersmile.org/wp-content/uploads/2023/11/State-of-Play-Campaign-Cybersmile-01.webp)

# State of Play

## Partner: [Colgate **](https://www.cybersmile.org/partner/colgate/)

A multi-channel anti-cyberbullying campaign featuring research, awareness activities, and a roundtable event with CO. by Colgate.

Launched in 2021

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-State-of-Play-Colgate-Partnership-Thumbnail-01-256x256.webp)

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-State-of-Play-Colgate-Partnership-Thumbnail-03-256x256.webp)

**

### More Videos

**

2021

Year Launched

Initiative Launch Date

**

350K+

Impressions

Total Impressions

**

18K

Video Views

Total Video Views

**

10K+

Engagements

Total Engagement

“Our mission is to show how we can play a part in reimagining a healthier future for all, where everyone feels confident to be who they truly are, without fear. CO. by Colgate is proud to team up with The Cybersmile Foundation.”

Dana MedemaVice President & General Manager, Oral Care, Colgate North America

## Overview

We launched our State of Play campaign with CO. by Colgate to explore and raise awareness of identity-based bullying among Gen Z in the US.

To better understand the identity bullying landscape, we asked respondents between the ages of 16 and 24 a series of questions relating to their own experiences online in regards to identity-based bullying and abuse. Respondents were asked to share their experiences of identity-based bullying as bystanders and how these experiences affected them. Identity groups present in the study included racial or ethnic, gender, sexual, religious beliefs, perceived physical and mental ability, physical appearance, skin tone, personal opinion, and expression of individuality.

To mark the launch of The State of Play Report, alongside CO. by Colgate, we held a public roundtable discussion on cyberbullying with actress Alisha Boe and our resident wellbeing and parenting expert, Dr. Deborah Gilboa. The online event focused on the prevalence and emotional impact that cyberbullying and identity bullying have on Gen Z, as well as best practices for being a better digital citizen. Meaningful conversation was grounded in the findings from our national State of Play report that was sponsored by CO. by Colgate.

## Impact Summary

- Reached 350K+ people with campaign message
- Held a thought leadership roundtable event
- Raised awareness of identity-based bullying
- Conducted research to explore key social issues
- Updated volunteers and education resources with report findings
- Utilized celebrities for maximum social and cultural impact

## Media Highlights

- Medium, [CO. By Colgate And The Cybersmile Foundation Join Forces To Create Safe, Inclusive Online Communities | by Jilea Hemmings](https://medium.com/@jileahwrites/co-by-colgate-and-the-cybersmile-foundation-join-forces-to-create-safe-inclusive-online-ccd32dd65656).
- Grazia, [Alisha Boe is Using her Platform to Effect Change](https://graziamagazine.com/us/articles/alisha-boe-is-using-her-platform-to-effect-change/).
- Hollywood Life, [Alisha Boe Reveals How '13 Reasons Why' Helps Her Handle Bullies](https://hollywoodlife.com/2021/10/28/alisha-boe-13-reasons-why-bullying/).
- Yahoo Life\!, [Alisha Boe on self-care, cyberbullying and 'making sure that I am creating positivity through my social media platforms'](https://www.yahoo.com/lifestyle/alisha-boe-mental-health-yoga-175151074.html).

## Tags

Bystander ExperiencesCommunity WellbeingCyberbullyingDigital CivilityDigital WellbeingEqualityFreedom of ExpressionHomophobiaIdentity BullyingInclusionLGBTQIA+Mental HealthOnline AbuseOnline SafetyPersonal BoundariesRacismSelf-EmpowermentSexismSocial MediaYouth

The Cybersmile Foundation is a registered 501(c)(3) not-for-profit organization in the U.S. and as a registered charity in the U.K. (No.1147576)

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