No Room for Abuse

We teamed up with Sky Broadband and Guild Esports to launch No Room for Abuse. The campaign raised awareness of the abuse that women gamers experience while delivering meaningful education around the issue.

As part of the campaign, participants were invited to a controlled immersive gaming experience at the Sky Guild Gaming Centre (SGGC), where the challenges and realities of gaming as a woman were demonstrated in a live setting.

• Reached 65M+ people with campaign message
• Exceeded 1M+ campaign video views
• Developed new educational program focused on gaming
• Raised awareness of sexist abuse in gaming
• Educated thousands of gamers on how to be informed allies
• Engaged participants through the use of immersive gaming room
• Achieved mainstream media coverage of the campaign
• Elevated positive activists through campaign activities
• Utilized celebrities for maximum social and cultural impact

• Glamour UK, Half Of Female Gamers Face Abuse.
• Campaign Live, Sky Broadband and Guild Esports launch campaign to highlight online abuse of female gamers.
• The Drum, Sky subjected men to a woman's online gaming abuse in this award-winning campaign.
• Mirror, Half of female gamers face abuse online - with one in ten feeling suicidal, says study.
• Sky, Unfair Game: Millions of women in gaming suffer online harassment and abuse.
• Metro UK, New simulator opens in London to show the abuse women suffer online.

The Sky Broadband and Cybersmile No Room for Abuse campaign received a combination of four award wins and nominations:

• The Drum Awards for Marketing (Gold): Gaming
• The Drum Awards for Marketing (Nomination): Social Purpose
• The Drum Awards for Marketing (Nomination): Disruption
• Sky Marketing (Winner): 'Be Bold' Category