Alongside NERDS Candy, we launched NERDS World, an interactive experience within Nintendo's highly-popular life simulation game Animal Crossing: New Horizons. NERDS World provided players with a comforting and positive safe space, allowing them to engage in a unique, user-generated experience including fun, inspirational, and educational activities. Developed as part of our partnership, NERDS World aligned perfectly with our shared goal of making the internet a safer space for young users by tackling issues related to cyberbullying and online abuse.
Once inside the new NERDS World, players could explore and engage in activities within the island by themselves or with others. They also had the opportunity to receive special merchandise as well as take pictures at the different photo spots throughout the island. Special activities and educational challenges were also introduced within NERDS World throughout the campaign.
In addition, NERDS World served as a support system and resource for players who wanted to learn more about or seek help for issues related to cyberbullying or online abuse. The island was equipped with convenient access to Cybersmile Assistant, our innovative AI support assistant, and QR codes, which provided access to our various resources. NERDS World was also populated with messages of empowerment and educational tips throughout the island.
NERDS® World was available in Animal Crossing: New Horizon and could be enjoyed on a Nintendo Switch console, rated E for everyone.