---
title: "Impact Challenge | Cybersmile Campaign"
description: "A fundraising initiative with Riot Games to develop a League of Legends education program focusing on sportsmanship and teamwork."
image: "https://www.cybersmile.org/wp-content/uploads/2024/02/Riot-Games-Impact-Challenge-Stadium-Event-1024x1024.jpg"
url: "https://www.cybersmile.org/campaign/impact-challenge/"
---

![Riot Games Impact Challenge Stadium Event](https://www.cybersmile.org/wp-content/uploads/2024/02/Riot-Games-Impact-Challenge-Stadium-Event.jpg)

# Impact Challenge

## Partner: [Riot Games **](https://www.cybersmile.org/partner/riot-games/)

A fundraising initiative with Riot Games to develop a League of Legends education program focusing on sportsmanship and teamwork.

Launched in 2016

![](https://www.cybersmile.org/wp-content/uploads/2024/02/Riot-Games-Impact-Challenge-gamer-256x256.jpg)

![](https://www.cybersmile.org/wp-content/uploads/2024/02/Riot-Games-Impact-Challenge-inside-stadium-256x256.jpg)

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### More Videos

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2016

Year Launched

Initiative Launch Date

**

2 Years

Duration

Total Duration

**

4

Key Outcomes

Goals and KPIs Met

**

$250K

Fundraised

Total Funds Raised

“After scouting potential allies working in social impact, we found four non-profits who care deeply about the same issues Riot and players agree are important.”

![Jeffrey Burrell](https://www.cybersmile.org/wp-content/uploads/2024/07/Jeffrey-Burrell.jpg)

Jeffrey BurrellHead of Social Impact, Riot Games

## Overview

We teamed up with Riot Games to develop and launch new educational programs as part of the "Impact Challenge" initiative, backed by a $1 million fundraiser that was shared between four organizations selected by the League of Legends community.

As part of the campaign, we launched Cybersmile Checkpoint, a safe space for new gamers to learn about key issues that might affect their development as players, such as digital wellbeing and online abuse. Those in need of support had access to our dedicated support advisors.

## Shared Goal

A bespoke League of Legends educational curriculum teaching sportsmanship and teamwork to schoolchildren was developed and launched in schools across the Oceanic region.

## Impact Summary

- $250K raised for Cybersmile
- Created gaming-specific sportsmanship and teamwork resources
- Raised awareness of digital citizenship among gamers
- Utilized celebrities for maximum social and cultural impact

## Media Highlights

- Esports Insider, [Cybersmile chosen for Riot Games' Impact Challenge](https://esportsinsider.com/2016/10/cybersmile-chosen-riot-games-impact-challenge).

## Tags

AllyshipBystander ExperiencesCommunity WellbeingCyberbullyingDigital CivilityDigital WellbeingDoxingEqualityInclusionKindnessMental HealthOnline SafetyOnline SecurityParentingPersonal BoundariesSelf-EmpowermentSwattingYouth

The Cybersmile Foundation is a registered 501(c)(3) not-for-profit organization in the U.S. and as a registered charity in the U.K. (No.1147576)

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