Give Blood Save Lives

We teamed up with the Philippine Red Cross to launch our Give Blood Fight Cyberbullying campaign as part of our long-term partnership with ABS-CBN and Star Magic to save lives online and offline. The campaign featured a powerful call-to-action encouraging blood donations across the Philippines with a strong anti-bullying message.

On the ground, the national campaign across the Philippines included the setting up of 18 blood donation centers with coordinated media and social activities.

• Exceeded campaign goal of 1M+ reach
• Established 18 blood donation centers across the Philippines
• Facilited the donation of 50,000 CCs of blood
• Utilized celebrities for maximum social and cultural impact
• Raised awareness of digital citizenship
• Elevated positive activists through campaign messaging

• PhilStar, KathNiel leads nationwide bloodletting event.