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Give Blood Save Lives

Launched in 2017

A national blood donation drive with the Philippine Red Cross led by Cybersmile ambassadors Daniel Padilla and Kathryn Bernardo.

1M+

Impressions

Total Impressions

1 Day

Duration

Total Duration

2017

Year Launched

Initiative Launch Date

10K

People Engaged

People Engaged

“Everybody at Cybersmile feels proud to be working with the Philippine Red Cross and our ambassadors Daniel Padilla and Kathryn Bernardo to save lives both on and offline. We would like to say a huge thank you to everybody involved with the event.”

Dan RaisbeckCo-founder, The Cybersmile Foundation

Overview

We teamed up with the Philippine Red Cross to launch our Give Blood Fight Cyberbullying campaign as part of our long-term partnership with ABS-CBN and Star Magic to save lives online and offline. The campaign featured a powerful call-to-action encouraging blood donations across the Philippines with a strong anti-bullying message.

On the ground, the national campaign across the Philippines included the setting up of 18 blood donation centers with coordinated media and social activities.

Impact Summary

  • Exceeded campaign goal of 1M+ reach
  • Established 18 blood donation centers across the Philippines
  • Facilited the donation of 50,000 CCs of blood
  • Utilized celebrities for maximum social and cultural impact
  • Raised awareness of digital citizenship
  • Elevated positive activists through campaign messaging