We worked together with Claire's to develop an awareness-based fundraising campaign for Bullying Prevention Month with the aim of inspiring young people to follow their dreams without letting bullies and online negativity stop them from doing what they love. The Dream Big With Claires campaign also educated children and teenagers about the effects of cyberbullying and how to ask for help when dealing with difficult situations online.
Prior to the launch of the campaign, we worked proactively behind-the-scenes to create a series of co-branded assets that included quote cards and graphics for use on both websites and for distribution via multiple social media platforms. Claire's was also featured prominently on our social media headers as well as occupying the primary banner position on our official website throughout the month of October.