Dare to Love, Defy Hate

We teamed up with The CW Network to launch "Dare to Love, Defy Hate" to mark World Mental Health Day.

The season-long campaign launched with a cyberbullying prevention public service announcement featuring CW talent and "Where Is Our Love Song" by Stevie Wonder, the official soundtrack of the initiative. The song's message of love, humanity, togetherness, and peace reinforces the importance of mental health awareness.

The campaign answered the United States' Surgeon General Dr. Vivek H. Murthy's call to tackle the number one issue facing American youth: mental health. Dare to Love, Defy Hate encouraged young people to prioritize love, kindness, and respect and to provide resources and support to those in need.

• Exceeded campaign goal of 1M+ reach
• Challenged the stigma associated with mental health
• Raised awareness of Cybersmile education and support services
• Amplified World Mental Health Day
• Utilized celebrities for maximum cultural and social impact
• Supported people with mental health-related problems
• Achieved mainstream media coverage of the campaign

• Film Industry Network, Cybersmile and The CW Network launch World Mental Health Day campaign with entertainment icons.
• Celebmix, Cybersmile and The CW Network launch "Dare to Love, Defy Hate" anti-cyberbullying campaign.
• ScaryMommy, The CW Just Launched A Genius Initiative To Fight The Youth Mental Health Crisis.
• Deadline, The CW Mental Health Initiative Launches Amid Regime Change.
• Variety, Mark Ruffalo to Executive Produce 'Natives' Docuseries (TV News Roundup).