Our Claire's Cares campaign was our third annual Bullying Prevention Month campaign with Claire's. In addition to promoting important online safety tips and the core values of friendship and kindness, the campaign raised funds for our international education and support services, enabling us to prepare and support large numbers of young people.
Launched in 2019
2018
8 Weeks
6
43K
“With most of our customers being exposed to the social media world, where they can sadly experience cyberbullying or negativity online, we are really pleased to be working alongside Cybersmile.”
Global Brand Marketing & PR Director, Claire's
Overview
Impact Summary
- Crucial funds raised for Cybersmile education and support services
- Promoted online safety and positive digital citizenship
- Created an emotional intelligence education resource
- Educated and supported large numbers of children and parents
- Utilized celebrities for maximum social and cultural impact
- Educated more than 10K people on key issue