---
title: "All-Stars LoL Match | Cybersmile Campaign"
description: "A special live-event celebrity League of Legends match in partnership with Intel to raise funds for Cybersmile to tackle abuse in gaming."
image: "https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-Intel-Partnership-Thumbnail-02.jpg"
url: "https://www.cybersmile.org/campaign/all-stars-lol-match/"
---

![Cybersmile Intel Partnership Thumbnail 02](https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-Intel-Partnership-Thumbnail-02.jpg)

# All-Stars LoL Match

## Partner: [Intel **](https://www.cybersmile.org/partner/intel/)

A special live-event celebrity League of Legends match in partnership with Intel to raise funds for Cybersmile to tackle abuse in gaming.

Launched in 2015

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-Intel-Partnership-Thumbnail-01-1-256x256.jpg)

![](https://www.cybersmile.org/wp-content/uploads/2024/05/Cybersmile-Intel-Partnership-Thumbnail-05-256x256.jpg)

**

### More Videos

**

2015

Year Launched

Initiative Launch Date

**

$38K

Fundraised

Total Funds Raised

**

75M+

Impressions

Total Impressions

**

5M+

Video Views

Total Video Views

“It's exciting to get to play a match at such a large event as IEM and be able to game for good to raise money for The Cybersmile Foundation.”

![Intel Logo Horizontal Primary](https://www.cybersmile.org/wp-content/uploads/2024/05/intel-logo-horizontal-primary.svg)

![Brian Krzanich](https://www.cybersmile.org/wp-content/uploads/2024/05/Brian-Krzanich.jpg)

Brian KrzanichCEO, Intel

## Overview

Intel CEO Brian Krzanich and Mark Cuban played in a celebrity League of Legends exhibition match to raise both awareness and funds for us at the annual Intel Extreme Masters event in San Jose. The charity match doubled the event viewership year over year and raised vital funds for our support services.

## Impact Summary

- Reached 75M+ people with campaign message
- Exceeded 5M+ video views
- $38K raised for Cybersmile
- Achieved mainstream media coverage of the campaign
- Utilized celebrities for maximum social and cultural impact
- Raised awareness of digital citizenship in gaming community

## Media Highlights

- IGN, [Intel Invests $300M to Advance Diversity in Tech and Gaming](https://www.ign.com/articles/2015/01/07/intel-invests-300m-to-advance-diversity-in-tech-and-gaming).
- Gamespot, [Intel Spending $300 Million to Bolster Women and Minority Hiring](https://www.gamespot.com/articles/intel-spending-300-million-to-bolster-women-and-mi/1100-6424509/).
- PCGamer, [Mark Cuban defends esports, gets fined $30,000 for f-bombs at LoL event](https://www.pcgamer.com/mark-cuban-defends-esports-gets-fined-30000-for-f-bombs-at-lol-event/).
- Destructoid, [Mark Cuban: League of Legends is 'a real sport'](https://www.destructoid.com/mark-cuban-league-of-legends-is-a-real-sport/).
- Fortune, [Mark Cuban Believes Legalizing Gambling in the U.S. Is 'Inevitable'](https://fortune.com/2016/01/04/mark-cuban-interview/).
- Polygon, [NBA owner Mark Cuban adds eSports to his record-setting résumé of fines](https://www.polygon.com/2015/11/23/9782788/mark-cuban-esports-colin-cowherd-idiot-fined).

## Tags

Community WellbeingCyberbullyingDigital CivilityInclusion

The Cybersmile Foundation is a registered 501(c)(3) not-for-profit organization in the U.S. and as a registered charity in the U.K. (No.1147576)

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