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Shining A Light On Our Filter Your Feed Campaign With Brita

We caught up with Hilleary Wright from Brita to talk about our Filter Your Feed campaign. Details of how to get involved in the campaign and how to access the Brita tool can be found by following the links throughout the article.

Cybersmile, Brita and Steph Curry have teamed up for The Filtered Life campaign – can you tell us a bit more about the campaign and its goals please?

Brita is committed to helping people live The Filtered Life, reminding them to filter out the bad so they can get to the good – in water and in life – particularly important on social media. We’ve partnered with The Cybersmile Foundation and Stephen Curry to launch the Filter Your Feed effort, inviting people to remove something negative from their feeds and replace it with positive content to make the internet a happier place.

The tool you’ve created sounds like fun, how does it work?

We understand negative posts happen. Whether posted in the heat of the moment or out of a misunderstanding, our Filter Your Feed tool can help. It scrubs your Twitter history for words that could be negative, and lets you delete any posts you may now wish hadn’t been sent out into the Twittersphere. Then we offer up some fun content to replace it – like Stephen Curry with puppies or ice cream.

This campaign is carrying a strong message about the power of positivity and making positive choices, can you tell us why this message is so important?

The internet should be a safe place to be creative, collaborate with others and cheer on our favorites. But unfortunately, we’re seeing more and more cases of mean-spirited efforts to hurt other people. Through Brita’s work with The Cybersmile Foundation, raising awareness, funding education and engaging self-filtering, we hope to make the digital world a safer space for all to enjoy, so we can filter out the hate and enjoy the great things about the Internet.

How is the campaign going so far?

We’ve been working hard to get the word out, and it’s been going well. We’ve seen positive comments and shares from people who like the positive message from a family brand. We’ve also had great engagement with the Filter Your Feed tool. A single person deleted more than 1,800 total posts from their feed! We like to think that we’re helping make the internet a happier place, one post at a time.

How long will the campaign run for?

The Filter Your Feed campaign runs through the end of the month.

How do people get involved with the campaign?

People can visit FilterYourFeed.com to use the tool and share Brita’s fun original content featuring Stephen Curry, spreading positivity to their followers.

Tell us about Filter Your Feed day?

Filter Your Feed Day, which took place on April 6, was a day dedicated to ridding the internet of negativity. Brita and Stephen Curry invited people to remove something negative from their feeds using Brita’s new online tool and replace it with happy, fun gifs, to help people spread joy to their followers. Brita’s tool is still active and allows Twitter users to remove previous social posts and choose from an array of fun content to share with their followers in its place. Our mission is to bring positivity to a place that is often times filled with cruel words and negativity.

Do you have a favorite positive mantra that you use to motivate yourself?

One of our favorite gifs that we created featuring Stephen Curry says “You Do You” and that mantra is one that sticks with us when we think about the core of this campaign. Through this work and in life overall, remembering that the most important thing is that YOU are happy with your direction, actions and life is key. In a world that can sometimes be overwhelmed by negativity, finding solace in more positive things and filtering out the bad to get to the good is more important than ever, even when it’s just a moment of joy brought to you by a picture of cute puppies.

Huge thank you to Brita for making this interview possible and also for supporting our work in helping victims of cyberbullying and online abuse. What are you waiting for? Get over to the Filter Your Feed website and start sharing some positive content!

If you are affected by any kind of negativity online we can help you! Visit our Cyberbullying and Digital Abuse Help Center or check out the Total Access Support section to learn the various ways we can help you with your particular problem. For further information about Cybersmile and the work we do, please explore the following suggestions.

Have you used the Brita tool yet? Tweet us @CybersmileHQ.